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  • THE HONG KONG DEPARTMENT

    PRESENTED BY NIKE ON AIR

    Nike Air has been creating the unimaginable for more than 40 years, turning imagination into reality.


    In celebration of Air Max Day 2019, Nike will continue to provide consumers with access into the brand.

    Workshop and lecture style events will be hosted from March 30 – April 14.


    Nike ON AIR Presents “The Hong Kong Department” is a series of events celebrating Nike Air, design, creativity and learning.


    Foundational classes in subjects including Graphics & Print and Industrial Design.

    A community-based, Nike Air inspired, design curriculum will be hosted by global collaborators and local artists.


    Classes will be a mix of lecture style learning and hands on doing, focused on design principles and creative thinking.




    NIKE ON AIR ACTIVATIONS
  • WOODEN SHOE BOX WORKSHOP

    To Celebrate Air Max Day, Nike Hong Kong invited Start From Zero to present "Nike On Air" wooden shoe box workshop.

    Participants will be able to learn the basic tips and techniques for woodwork including tenon joints, shaving etc.

    Tailor make your own wooden shoe box and enjoy the fun of wood carving.

  • NIKE AIR MAX MANIFESTO – “JUST GO BIGGER”

    Nike Air has been creating the unimaginable for more than 30 years, turning imagination into reality.

    In Nike Air is driven by the belief that beyond the imagination lies something bigger.

    It started over 40 years ago with the absurd idea to capture air in the soles of our shoes.

    Today we continue to imagine and invent. We experiment and we fail, again and again. Until we don’t.

    Then we do a little victory dance and start again, safe in the knowledge that imagination has no bounds –

    that there is always something bigger out there.
  • MEET THE EXPERT
  • MASTER TALK

    Hiroshi is a prominent fashion influencer, a streetwear designer and globally recognised as the godfather of Ura-Harajuku.

    His influences run across a wide spectrum of subcultures including music, film and fashion.

    Hiroshi founded the fashion label fragment design, he is one of the core masterminds behind Nike’s legendary HTM line

    and has collaborated on various collections including fragment x Air Force 1, Nike Lab x fragment series.



    Hiroshi shares his Inspiration of Footwear designs & Insights on Air Max products.

    Discussing with participants about the sneaker culture and it’s transformation.

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